Fin-tech brand Revolut has hired Wieden+Kennedy London to support its global growth ambitions under its new marketing leadership, which it is continuing to grow.
The British financial brand told Adweek about its international aspirations and marketing shake-up last March after being valued at $5.5 billion, and revealed its plans to introduce new roles following the departure of its head of marketing Chad West.
The business claims to have more than 18 million sign-ups globally and has begun investing in more marketing and expanding its team to accommodate this. It is also recruiting for heads of business marketing and social media activity, alongside other communications positions.
This week, Revolut launched officially as a bank in Germany, Finland and Spain taking the number of European countries in which its banking operations run to 28, reports AltFi, which includes Sweden, Lithuania, Poland and Portugal.
Growth and marketing expansion
Antoine Le Nel joined the business in June as vp of growth after seven years at King Games, responsible for Revolut’s global userbase, while Ankit Khemka was named global general manager and head of marketing in August, having joined from Hello Fresh. Khemka has been tasked with scaling a regional marketing leadership team around the world and building Revolut’s global brand through advertising and media partnerships.
The pair will work alongside Rory Miller-Cheevers, global head of growth operations, who leads growth and marketing operations globally across central, regional and creative teams.
Meanwhile, the appointment of W+K London will see the creative agency support the marketing push, beginning immediately.
In a statement, Helen Andrews, managing director of Wieden+Kennedy London, described Revolut as “a remarkable company.” She added: “The financial sector is changing at pace and to be involved with a global financial super-app, capable of having such a huge impact, is incredibly exciting.”
Revolut has also placed an emphasis on raising its profile in international markets starting with the U.S. as well as in India and APAC.
Products that will be promoted in the new marketing push include Revolut’s On-Demand Pay and Stays, which offers money savings around travel bookings.
Antoine Le Nel said that over the last 18 months, the company had seen millions of people “looking for speed, convenience and security in how they spend, save, invest and budget every day,” which Revolut aims to provide.
Ankit Khema added: “We are now scaling our brand to showcase the amazing Revolut product, delivering a campaign which is as innovative, disruptive and game-changing as Revolut. Our aim is to disrupt financial services across the globe with the most innovative creative platform and world-class machine learning and AI-powered analytics”.
