Building meaningful, value driven Branding and Design
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Cyprus Estia Award 2022, Gold award for best product design
Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you! Brand positioning – a simple definition: Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy ...
12 Tips for naming your business
Sometimes coming up with a good name makes all the difference for propelling your business to success. Names are powerful because their words can align with your businesses characteristics, and if you nail the correct one it will make a big impact. You don't need a guru to tell you this. To help out, Here are 12 tips you can consider when coming up with a name:< ...